CVs are not just for jobseekers

Many people who are self-employed, freelance or employed in professional and consultancy roles require an effective CV for business development reasons.

You may be working in a company and need to submit details of the project team with a tender or you may otherwise use your CV as part of your marketing effort – on your website, as part of your digital communications, on specialist job boards etc.

This was the case with one of my clients, Dariush – a freelance Chinese to English translator who uses his CV in two main ways:

1. It is sent to translation agencies who use it to select him for ad hoc work.

2. As part of the online marketing of his business, so that potential clients can make a decision on use of his services.

For someone in this position, the cost in time or money of developing an improved CV can only be justified if it results in more work. In Dariush’s situation, this worked absolutely perfectly. He went from seeking his first couple of clients to get his business going and out of start-up mode, straight into being inundated with work, having all of his working week occupied with paid work and even considering turning some work down! All in a matter of weeks.

Obviously Dariush is great at his job, but he certainly attributes the speed and scale of his success to having a superior CV:

Here is Dariush’s view:

Why is your CV important?

“Having several years experience of teaching English as a foreign language, and working in the field of linguistics I assumed that my CV writing skills would be more than adequate. However, after looking at various online CV guides and templates, and the range of things my fellow translators include in their CVs, I started having doubts about how to write my own CV; in particular what to include, and what to leave out”.

What help did you receive?

“Getting some help with my CV really allowed me to make these decisions confidently, and identified several areas which could be significantly improved. The conversation alone elicited information which I had not considered important, but was in fact vital. Knowing what questions to ask and really challenging yourself to come up with the ‘so what?’ kind of answers is a phenomenally useful exercise”

So how useful was it really?

“Since improving my CV, I have managed to secure a greater volume of work, so I couldn’t really be more satisfied.  Previously I’d just accept any case from any client, but I’ve now attracted so many clients that I have to turn some down, and I can be more selective. From working a 10 – 15 hour week, I now work 30 – 60 hours every single week”.

How would you recommend someone chooses a CV writer?

“They have to have recruited before and they have to have some kind of practical experience of what the kind of companies that will employ you really want.

It goes way beyond writing and communication skills – it is about knowing how to position you as the expert in your field and doing this effectively – without the blandness and the clichés that are so easy to fall into.”

You can see more about Dariush here.

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CV Writer and Interview Coach. Blogging about ways to improve your CV writing and job searching experience.

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