The marketing approach to CV writing

I have long advocated the marketing approach to CV writing. It seems sensible to me that the techniques that have been developed for the marketing of products, services, companies and brands can also be relied upon to market people and develop your own ‘personal brand’.

These techniques work because they have been refined over a long period of time as the best means to create value, determine the target audience and then communicate with them in the right way, about the right things and with credibility.

See my advice on how to do this on my new blog post over at Social Hire